2022 Christmas campaign for the promotion of Card Cultura and Card Cultura Light, subscription cards that provide discounts and free entries to museums in Bologna.

The project began with the development of the concept and the copy of the campaign, leading to the creation of printed materials distributed throughout the city of Bologna.

In addition to physical materials, digital communication was carefully managed on both the Card Cultura website and their social media channels. The snowflakes, the protagonists of this Christmas campaign, were seamlessly integrated with the graphic elements of Card Cultura and the brand’s color palette. The various arrangements of these elements make the project versatile for all necessary supports.